Air New Zealand Introduces Cutting-Edge Messaging Plan

Travel Blog  •  Eva Holland  •  10.15.08 | 10:38 AM ET

imageAir New Zealand has unveiled an unusual plan to let airport visitors know about its new, faster check-in system: “Cranial billboards.” They’ll be hiring 50 people to shave their heads, have messages about the new check-in procedures temporarily tattooed on their bare scalps and then loiter around the airport in view of passersby.

Said a statement from the airline’s marketing manager: “How better to tell our customers that Air New Zealand is going to do something about (long check-in queues) ... than through messaging they can read while they’re standing in a queue themselves?” How better, indeed.

Photo by CJ Sorg via Flickr (Creative Commons).