Australia Named Top Country Brand for 2008

Travel Blog  •  Michael Yessis  •  11.11.08 | 11:01 AM ET

imageCanada finished second and the United States placed third in FutureBrand’s fourth annual Country Brand Index Survey. Rina Plapler, the lead author of the study, explains her interest in country branding in an interview: “I’ve studied global culture and comparative religion and lived in North America, Europe and Africa,” she says. “I’ve been amazed how different the experience of visiting and living in a country is from one’s perceptions.”