Chodová Planá, Czech Republic

Coordinates: 49 50N 12 44E
Annual beer production: 2,378,000 gallons (90,000 hectoliters)
Clever advertisers may have come up with the slogan “Heineken refreshes the parts other beers cannot reach” for the Dutch brewer, but it took Czech ingenuity to turn a tagline into reality. Perhaps in an effort to cater to a local population that leads the world in per capita beer consumption, the Chodovar Family Brewery in Western Bohemia recently began offering a unique type of therapy in the form of real beer baths. Bizarre as the notion of soaking in a hot tub of yeast and herbs may sound to some, the owners certainly chose their location well—the geothermal activity beneath this forested region of the country has drawn people to its salubrious spas and mineral springs for centuries.

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