Environmental Responsibility Should Be ‘Part of Every Travel Company’s DNA’

So says Christopher Elliot in a great MSNBC column on the end of green travel (at least in its current, rather poseurish form). For instance a hotel chain can tout itself as green simply by using energy-efficient fluorescent lightbulbs in their rooms. But one small agreeable change does not absolve an industry known for profligate use (and abuse) of natural resources. Elliot’s calling for a paradigm shift that would make travel operators—airlines, hotels, tour companies, and others—quiet but durable environmentalists, and compel travelers to give them (not the polluters) their business.

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