Far Flung Magazine

Travel Blog  •  Jim Benning  •  07.14.05 | 10:58 AM ET

A new online travel magazine called Far Flung popped up recently with a sharp look and a take on travel that we can relate to. “Far Flung leaves logistics to more informed people with boardrooms and buzzwords,” Editor Drew Irwin writes. “Our job is to present the story of people creating a geography defined more by experience than by grids, numbers and connection speeds.”

The debut issue features a number of stories, including a piece by Alain de Botton about Zurich, a city, he points out, that does not attract beautiful foreign women. “Attractive girls born outside Switzerland are particularly against going to Zurich,” he writes. “Such girls (and modern science has proved this) prefer LA or Sydney. Even if they are looking for something protestant and homey, they chose Antwerp or Copenhagen instead.” Nevertheless, de Botton sings the city’s praises. In another thoughtful story, writer Rory MacLean meditates on the job of the travel writer. “Today it is no longer enough to travel across a country, rather one must travel into it. Into its society,” he writes. “The travel writer becomes less a geographer of place, more of the human heart. The ‘original knowledge’ that he or she brings home is a collection of subjective impressions.” It’s an impressive start, and we look forward to watching Far Flung grow.