How Pure Are New Zealand’s ‘100% Pure’ Ads?

Travel Blog • Michael Yessis • 02.20.07 | 9:09 AM ET

Less than 100%, say some critics. Why? “One advertisement shows an idyllic scene of two kayakers with dolphins swimming around their canoes,” reports TVNZ. “But the image is not a single photo. Instead it is a digital adjustment which blends two different photos—one of dolphins and the other of kayakers—together.” Tourism New Zealand spokesperson George Hickton defends the image as representative of what goes on in the country every day, “and therefore it’s a 100% pure New Zealand experience.” Hmmm. It’s not as misleading as the recent Nepal-Peru mix-up, but when you’re promoting your country as 100% pure you might want to avoid doctoring photos. Via Jaunted.