In Riyadh, Ronaldo Trumps Paulo Coehlo
Travel Blog • Eva Holland • 03.16.09 | 2:50 PM ET
Brazilian officials who were in Riyadh for a festival intended to honor their country’s literary heritage found themselves fielding more questions about the beautiful game than about books, the Arab News reports. In fact, the Brazilian delegation wound up caving to demand and redecorating with football banners and photos of famous players.
Said one visitor: “The book fair has almost come to an end and I haven’t received any questions about Brazilian literature, or even the country’s general culture.” Hmm. Maybe it’s time for a rebranding campaign? (Via The Book Bench)