Iowa Embraces Bookstore Tourism

Travel Blog  •  Michael Yessis  •  02.27.06 | 5:05 AM ET

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We’re believers in bookstore tourism, so our hats are off to Iowa for becoming the first state to officially promote it. The Travel Iowa Web site now lists more than two dozen local independent bookstores and encourages visitors to the Hawkeye State to drop in to get a taste of local communities. And, of course, to buy books. Bookstore tourism founder Larry Portzline, who I interviewed for World Hum last year, applauded Iowa’s efforts. “I hope other state and regional tourism offices follow suit and start promoting their indie bookstores as travel destinations,” he writes on his bookstore tourism blog. “It’s a great way to spread the word.”