KLM Introduces Sustainable Coffee on Flights, Faces Greenwashing Charges

The airline’s recent pledge to serve coffee from sustainable farms in conjunction with the Rainforest Alliance has been met with mixed reviews. It’s the first European airline to take such a step, but according to a story by Tom Chesshyre in The Times of London, “environmentalists are sceptical that the move is ‘greenwashing,’ designed to shift focus from the damage that emissions cause to the environment.” KLM serves 25 million cups of coffee a year.
Related on World Hum:
* Branson Pledges Airline and Train Profits to Renewable Energy Research
* Airplanes and Climate Change

©2026 World Hum, All Rights Reserved