Magic Johnson Helps Launch Travel Agency

Travel Blog • Michael Yessis • 05.16.06 | 10:01 AM ET

Basketball star turned business mogul Magic Johnson announced yesterday that he’s leading a “joint venture that aims to bring more minorities into the rapidly growing business of selling travel from home,” according to Tom Stieghorst’s story in the South Florida Sun-Sentinel. It’s an effort to capture America’s rapidly growing “minority travel segment.”

From the press release announcing the Miami-based Magic Johnson Travel Group, aka the MagicJohnsonTG: “Minority travel has grown at a quicker rate than overall U.S. travel volume, with a four percent increase among African-Americans, a 10 percent increase among Asian-Americans and a 20 percent increase among U.S. Hispanics. Though the MagicJohnsonTG joint effort is laser-focused on this quickly growing multicultural market, all ethnicities, cultures and races are welcome to be a part of the revolutionary business concept.”