New Travel Magazine ‘Afar’ Launches

The first issue of a new print travel magazine called Afar landed in my mailbox yesterday. Travel writer friends have been talking about it for some time—largely marveling at the fact that anyone would launch a print travel magazine in these times.

I like the look and spirit of the magazine—it emphasizes “experiential travel.” It’s an approach that’s been tried before—I’m thinking of magazines like Blue and Escape. It was launched by Greg Sullivan and Joe Diaz, a couple of entrepreneurs with a passion for travel. Here’s hoping these guys and the editorial team they’ve assembled can come up with the magic formula to make it work over the long haul.

Sullivan has a background in the law, investment banking, car dealerships and arcade games, according to an interview in Daily Finance. He told the publication:

“There are some things that magazines are really good at and one of them is what we’re after with Afar. We’re really trying to inspire and model a certain kind of travel that’s really about experiencing a place and getting to know its people and its culture—getting the essence of the place. A magazine happens to be a really good medium for that because it can do it with narrative stories and essays and photos.”

Suerte, guys.

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