Niagara Falls Tourism: ‘Don’t Go To Toronto’

Yep, they went there. The Falls region has unveiled a new tourism campaign, contrasting an idyllic, natural environment—that’d be Niagara, apparently—with its next-door neighbor, Toronto. The big city is presented as a “crime-ridden, graffiti-laden, gridlocked urban prison,” to quote The Globe and Mail, and visitors are urged to “shake off the city” and visit Niagara instead. Toronto’s acting mayor called the campaign “an unnecessary cheap shot.”

This local TV news spot includes some footage of the ad in question—curiously, the Niagara depicted in it is entirely free of casinos, legions of tour buses, and gridlock all along the QEW.

©2026 World Hum, All Rights Reserved