Parisians Promise to be Nicer to Tourists ... Again

Travel Blog  •  Alicia Imbody  •  07.14.09 | 10:43 AM ET

Photo by benleto via Flickr (Creative Commons)

As Parisian tourism continues to decline, the city’s tourist board has been addressing its residents’ reputation for being, well, less than welcoming to outsiders—the so-called Paris Syndrome. The plan to encourage travelers to return has nothing to do with the recession, and everything to do with attitude: “There’s nothing as telling as a smile,” Paul Roll, head of the tourist board, told Reuters. Teams of “smile ambassadors” are being strategically positioned at popular destinations to welcome visitors, and locals are implored to be more hospitable, a la Mayor Delenoe’s urgings before the first Paris Tourist Day two years ago.