Promo Videos Gone Wrong: No Wonder Israel Didn’t Make the World Cup?

Here’s a pet peeve: when products that I would otherwise enjoy launch advertising campaigns that are so overwhelmingly gendered, there’s no doubt that the company in question has no interest in me, my matching X chromosomes—or my money. (See: beer ads, professional sports promos, and a certain outdoors-oriented travel magazine.)

Why, you might ask, would the brightest advertising minds deliberately cut 50 percent of the world’s population out of their calculations, by doing the marketing equivalent of hanging up a “No Girls Allowed” sign? I’m still figuring out an answer to that one. In the meantime, check out this Israeli tourism spot, and tell me this isn’t the beer ad of travel promos:

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