The European Grand Tour, Chinese Style

The Economist takes note of a new variation on an old theme: a Chinese take on the classic “grand tour” of Europe. From the story:

China’s newly mobile middle classes like to visit established spots like the Eiffel Tower, the Louvre and Venice’s Grand Canal. But the visitors have also marked out a grand tour all of their own, shaped by China’s fast-developing consumer culture and by distinctive quirks of culture, history and politics. The result is jaw-dropping fame, back in China, for a list of places that some Europeans would struggle to pinpoint on a map: places like Trier, Metzingen, Verona, Luxembourg, Lucerne and the Swiss Alp known as Mount Titlis.

(Via @reidontravel)

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