‘This is a Broad-Brush, End-of-the-World Fare Sale’

So says This Just In’s Sean O’Neill, who also dubs Southwest’s latest round of price cuts “the most amazing airfare sale since 2001.” He goes on: “This isn’t some flash-in-the-pan gimmick ... There are millions of these tickets out there, so it’s not a bait-and-switch.” Other airlines, including AirTran, American, Delta, and United, have matched Southwest’s cut-rate prices for travel throughout the spring and summer; check out the details, and book by April 6.

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