United Airlines Switches to Coke. Uh, Hooray?

We’re not sure why, but it was widely reported yesterday that United Airlines is switching from Pepsi to Coke on its flights. “We look forward to the joint promotional activities that consumers and employees will be able to participate in and the economic benefits this new agreement brings to United,” an airline official was quoted as saying. Right. As a traveler—I mean, flying consumer—let me just say that I can’t wait to participate in those joint promotional activities. Perhaps I can do so while munching on the insipid, plastic-wrapped turkey-wasabi sandwiches—food units, if you prefer—that United is selling for five bucks in economy class. Oh, the economic benefits. Oh, the promotional possibilities.

Photo by mag3737 via Flickr, (Creative Commons).

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