US Airways to Sell Ad Space on Barf Bags

So this is how airlines are going to try to dig themselves out of financial trouble: by slapping ads on air sickness bags. “Little things like that work,” Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colo., told the AP’s Chris Kahn. “People would love to pay to have their names on the side of a barf bag. Barf bags have a lot of shelf life—people aren’t barfing as much in planes as they used to.” Still, what kind of business would want its product advertised on the side of a barf bag? Oh, yeah. Makers of anti-motion sickness medication. Kudos to Kahn for getting some great quotes on the ground at Phoenix’s Sky Harbor Airport, a US Airways hub. My favorite: “I would honestly pay no attention to an ad if I got sick,” said Nathan Vierra, 19. “But hey, if skateboarders can sell ad space on their T-shirts, I guess why can’t an airline sell ads on barf bags?” Brilliant logic, Nathan.

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