Video: Baz Luhrmann’s New Australia Tourism Commercial

Tourism Australia’s new advertising campaign includes a TV commercial directed by Baz Luhrmann. It features career-obsessed city-dwellers who find renewal during a visit to Australia, and it apparently echoes themes in Luhrmann’s forthcoming movie, “Australia,” starring Nicole Kidman. Here’s the ad, which is bound to go down easier than the country’s controversial “Where the bloody hell are you?” campaign:

It reminds me a bit of another rather cinematic travel-related TV commercial, which I think it stronger.

 

©2026 World Hum, All Rights Reserved