Visit Denmark! Knock Somebody Up!
Travel Blog • Eva Holland • 09.16.09 | 5:03 PM ET
Forget about Australia’s “Where the bloody hell are you?” campaign. There’s a new winner in the controversial tourism campaign sweepstakes, and it comes from, of all places, Denmark.
The Danish ad plays like a homemade webcam clip, featuring a young woman who claims to be looking for her baby’s father—a foreign tourist whose name she can’t remember. I’m not totally sure how it’s intended to entice visitors to the country—I don’t think accidental parenthood is on most folks’ dream itineraries—but, predictably, the spot was greeted with indignation and has been removed from VisitDenmark’s YouTube channel. The AP quotes a VisitDenmark representative as saying that it was meant to be “a nice and sweet story about a grown-up woman who lives in a free society and accepts the consequences of her actions.”
Of course, the ad didn’t get yanked before copies, parodies and responses started popping up. Here’s a re-posting of the original: