Latest Reason to Stow Your Tray Table: Ads
Travel Blog • Jim Benning • 08.09.07 | 2:40 PM ET
US Airways, the airline that brought you advertisements on barf bags, is at it again, adding advertising to some of its first class tray tables. The airline is following the lead of America West—the two airlines merged in 2005—which began experimenting with tray table advertising as early as 2004. The phenomenon is still fresh enough that Entrepreneur magazine recently named airline tray tables one of five new places to advertise: “Imagine having hours of a consumer’s rapt attention. It’s just your ad and their eyes; they can’t leave, and they can’t use their phone.” A New York Sun story suggests other airlines could follow suit depending on passenger response. Not surprisingly, the ads are getting mixed reviews, not unlike the ads on airport security bins.
Related on World Hum:
* US Airways to Sell Ad Space on Barf Bags
* Who’s ‘the Official Corporate Sponsor of Airport Paranoia’?
Photo by justin via Flickr, (Creative Commons).