Louis Vuitton Channels ‘Babel’ in ‘Journey’ Spot
Video • Jim Benning • 02.21.08 | 12:45 PM ET
At least that's my take on the 90-second commercial popping up on TV these days celebrating travel -- and, yes, at the very end, designer handbags (the company got its start making travel trunks more than a century ago). The haunting music is by composer Gustavo Santaolalla, who's behind the soundtracks for "Amores Perros," "Babel," "Brokeback Mountain" and "The Motorcycle Diaries." (I confess to having a "Gustavo" playlist on my iPod; I love his stuff.) According to The New York Times, the spot was shot in Japan, France, Spain and India. It's not exactly "Babel," which I loved, but it's pretty mesmerizing. Here it is:
While I'm at it, here's Santaolalla performing a lovely piece from "The Motorcycle Diaries":
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Jim Benning is the editor and co-founder of World Hum.
Julia 02.21.08 | 2:58 PM ET
great ad - I hadn’t seen it.
Raffaella 08.11.08 | 11:04 AM ET
Louis Vuitton’s press release explains… “Poetically juxtaposing the founding essence of the Louis Vuitton brand which resides in the passion and art of travel to our own life’s journey, Bruno has beautifully captured some of the most quintessential moments that we have all but experienced at one point in time when we travel, where our senses and sense of awe are surpassed by the absolute beauty of a place, of a moment.”