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5.7.08

The Oreo Goes Global

Kraft Foods is pushing the all-American cookie on Great Britain this month, hoping to convince the finicky biscuit eaters that two crisp chocolate wafers sandwiched with “creme” trumps a digestive any old day. The Oreo is already the top-selling cookie in China, though it’s been modified to suit Chinese tastes (less sugar, wafers instead of cookies and oblong instead of round). The Chinese are also dunking their Oreos in milk, the ever-perfect combo for this resilient cookie.

But will the finicky Britons go for it, too? Biscuit expert Stuart Payne, author of “A Nice Cup of Tea and a Sit Down,” says no way, since it’s far too sweet and just not worth the hype. Plus, it doesn’t work so well with tea.

Others are also skeptical.

“I doubt it’ll last as they just don’t taste very nice,” Lem of London wrote to the BBC. “And even if they did, don’t dunk well in a cup of tea—useless!”

Photo by mihoda via Flickr (Creative Commons).

Posted by Joanna Kakissis • 5.7.08
Categories: Weblog • China • England • Food: The Moveable Feast