Are the Olympics ‘Toxic’ for Tourism?

Travel Blog  •  Eva Holland  •  09.21.10 | 2:20 PM ET

That’s the concern in London, where a report from the European Tour Operators Association suggests that host cities routinely overestimate the visitor bounce they’ll receive from the Games. Here’s the Guardian’s Owen Gibson:

Lord Coe, chairman of the London Organising Committee of the Olympic Games, has talked of 1 million “extra” visitors coming to the UK for the games.

But the ETOA report claimed that the perception that the host city would be crowded and prices expensive was likely to tarnish the view of the country as a whole.

It said its members were already dealing with the perception that the UK would be crowded and so best avoided in 2012.

For what it’s worth, London, I’m hoping to be there.


Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


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