Berlin’s “Love Parade” Returns
Travel Blog • Jim Benning • 02.22.06 | 12:45 PM ET
After a two-year hiatus due to money problems, Berlin’s Love Parade is scheduled to return to Germany’s capital this year. The wildly popular techno street party, which was apparently exported to a number of other countries, is set to take place the weekend of July 15, just after the end of the World Cup. Said the owner of the parade’s new corporate sponsor of the event on CNN.com: “This brand has achieved cult status and is known worldwide.” Ah yes, there’s nothing like a little talk of the power of the brand to evoke the true spirit of the Love Parade.
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Jim Benning is the editor and co-founder of World Hum.
Elissa 05.04.06 | 9:01 AM ET
Here here! Go germany! go love! Cult like or not we need it all over the world just the same.