Come Back to Chengdu

Travel Blog  •  Julia Ross  •  02.10.09 | 4:42 PM ET

I’ve never been much for Mandarin pop music—the word saccharine immediately leaps to mind—but if it succeeds in bringing tourism back to China’s earthquake-riven Sichuan Province, it can’t be all bad. Chinese pop star Jane Zhang, who gained fame as a contestant on China’s version of American Idol, recently lent her talents to a theme song and music video (below) to promote local tourism in provincial capital Chengdu. The lyrics aren’t exactly imaginative—“I Love This City,” goes the English chorus—but in my experience, this kind of pop ballad has a bottomless fan base in China, so it just might work.

National Public Radio recently reported on the rise of “earthquake tourism” in Sichuan, among those who want to gape at the devastation wrought by the May 2008 temblor, but the video is clearly designed to remind people why they loved the laid-back Southwestern city in the first place: tea drinking, pandas and hot pot.

In related news, a film titled “Chengdu, I Love You,” is scheduled for production this year, based on a storyline similar to that of “Paris, Je T’aime.” (via Cfensi)

 


Julia Ross is a Washington, DC-based writer and frequent contributor to World Hum. She has lived in China and Taiwan, where she was a Fulbright scholar and Mandarin student. Her writing has appeared in the Washington Post, Time, Christian Science Monitor, Plenty and other publications. Her essay, Six Degrees of Vietnam, was shortlisted for "The Best American Travel Writing 2009."


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