Greek Travel Industry Says ‘Thank You for the Music’

Travel Blog  •  Eva Holland  •  04.06.09 | 10:54 AM ET

Is “Mamma Mia!” helping to buffer the Greek tourism industry from a broader travel downturn? Yes, according to the Telegraph’s Charles Starmer-Smith. He writes of the Greece-set summer blockbuster: “While travel companies and airlines have reported a marked shift away from Eurozone countries in recent months due to the continued weakness of the pound against the euro, Greece has bucked the trend. Sales of easyJet flights to Athens have risen by 13 per cent since the film was released in July, and the low-cost airline has attributed the surge to the film’s rosy depiction of Greek island life.”

We gave “Mamma Mia!” the World Hum Travel Movie Club treatment back in January.


Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


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