In-flight Magazines: Still Profitable

Travel Blog  •  Eva Holland  •  11.30.09 | 4:03 PM ET

The Wall Street Journal reports that, despite the air industry’s recent woes and the travel publishing industry’s even worse ones, in-flight magazines are still a money-maker. The secret? Low marketing and distribution costs and a large, captive audience, for a start. (Via Gawker)

Tags: Air Travel, Travel Writing, News and Briefs

Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


1 Comment for In-flight Magazines: Still Profitable

George Strait 12.04.09 | 5:45 AM ET

I can vouch for this - I know that bmi’s voyager magazine does particualy well for them to the point that its been setup as an independent outfit. Is given to all passengers all all routes regardless of whether they’ve booked a cheap flight or are flying business class.

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