Launching (and Hyping) the Danube Express

Travel Blog  •  Eva Holland  •  10.01.08 | 10:00 AM ET

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Photo by ** Maurice ** via Flickr (Creative Commons)

It seems all eyes were on the Danube Express last week as the new luxury rail route got rolling in Berlin—in fact, nearly every major British travel section devoted feature space to the story.

The Independent’s entry sets itself apart with a fun “What Would James Bond Do?” angle on the launch.

“Glamorous, sure,” Michael Williams writes. “But would 007 have approved?”

 

Tags: Train Travel, Europe, Germany, News and Briefs

Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


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