McWorld Goes Local
Travel Blog • Jim Benning • 08.28.09 | 12:16 PM ET
Further evidence (not that we needed it) that a globalized McWorld does not necessarily mean global homogeneity: Increasingly—though it has been going on for years—fast food franchises around the world are rolling out menu items created for local tastes.
Domino’s pizzas come topped with squid in Taiwan, black beans in Guatemala and feta cheese in Greece. In China, Kentucky Fried Chicken sells rice congee, while Col. Sanders in India woos vegetarians with offerings like the Chana Snacker, a chickpea burger topped with Thousand Island sauce.