Derrie-Air: Philly to L.A.? That’ll be $2.25 per pound.
Travel Blog • Elyse Franko • 06.09.08 | 1:43 PM ET
It seems a few Philadelphia advertisers saw reports like this one and decided to put “pay-what-you-weigh” pricing to the test—just for laughs. Friday’s editions of the Philadelphia Inquirer and the Philadelphia Daily News revealed ads for Derrie-Air, a new airline offering ticket prices based on the weight of passengers and their luggage.
On the Derrie-Air website, the spoof airline describes itself as a “carbon-neutral luxury airline” promising to plant trees to offset damage from carbon emissions. It adds: “But not only will we do our part to protect the environment, we will expect you, our passengers, to do your part as well. The magic comes from our one of a kind “Sliding Scale”—the more you weigh, the more you’ll pay.”
Ling 06.10.08 | 12:03 AM ET
Nice name. These Philly guys went to a lot of trouble to test out the effectiveness of their ads. Well, its working. This item is spreading viral.