This Week in Tourism Slogan Mishaps

Travel Blog  •  Eva Holland  •  10.02.09 | 12:45 PM ET

It’s been a rough week for a couple of local U.S. tourism boards. First up, the Wisconsin Tourism Federation changed its name—to the Tourism Federation of Wisconsin—after catching on that the federation’s acronym, WTF, means something different when the kids say it. And then Reno’s mayor vetoed a proposed slogan that, as far as I can tell, doesn’t mean anything at all. The short-lived idea? “A Little West of Center”—which, said Mayor Bob Cashell, “doesn’t do a thing for me.”

Indeed. As the kids might say: WTF?


Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


1 Comment for This Week in Tourism Slogan Mishaps

Tim L. 10.02.09 | 3:03 PM ET

WTF? That makes my week.

Here are some bad slogans from south of the border that are pretty entertaining too.

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