‘World’s Brainiest Tour Operator’ Now (Sort of) Affordable
Travel Blog • Eva Holland • 02.26.09 | 2:36 PM ET
For all the high culture addicts out there, good news from Arthur Frommer: British tour operator Martin Randall Travel has been spotted advertising in Harper’s, which means, as Frommer writes, “that tours with profound intellectual content will henceforth be marketed to the American public; the ‘dumbing down’ of travel may be significantly slowed through this effort.” The guidebook mogul figures the shifting exchange rate, which has made Britain much more affordable for Americans in recent months, is behind the unprecedented stateside marketing effort. The tours still aren’t for shoestringers—the all-inclusive packages hover around 300 pounds per person per day—but, as Frommer notes, they’re cheaper than comparable college alumni tours, and thanks to the sliding pound they’re within easier reach than ever.