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TRAVEL BLOG3.17.06
Happy St. Patrick’s Day. Please Enjoy Your Local “Irish Pub Concept.”No matter where you are this St. Patrick’s Day, chances are high that you’re near an Irish pub. That’s no accident. “In the last 15 years, Dublin-based IPCo and its competitors have fabricated and installed more than 1,800 watering holes in more than 50 countries,” Austin Kelley writes in a fascinating story this week in Slate. “Guinness threw its weight (and that of its global parent Diageo) behind the movement, and an industry was built around the reproduction of ‘Irishness’ on every continent—and even in Ireland itself.” Kelley tracks the trend through Kazakhstan, the Canary Islands, Dubai and, um, Dublin, and reveals the details of what Guinness calls the “Irish Pub Concept.”
One of the keys to success, Kelley writes, is the pub’s name. Joke names like “McSwiggins or Filthy McNasty’s” are out. Gaelic phrases and family names are in because “authenticity, apparently, is key.” Of course it is. Happy St. Patrick’s Day, wherever you are. Categories: Weblog • Dubai • Global Village • Ireland 
Permalink • Comments (3)
COMMENTSBrilliant! Would it possible to include ‘authenticity’ in the weblog categories? Happy St. Patrick’s Day. By Ron Mader on 3.17.06 at 12:51 PM
Ha! Interesting idea, Ron. I’m sure we could stir up a lot of interesting feedback about what’s authentic and what isn’t when it comes to travel experiences. By mike on 3.19.06 at 09:29 PM
I’ve never been to Ireland so I don’t know about my local pubs, but I’ll vouch for the authenticity of my Sunday morning hangover. By on 3.19.07 at 07:44 AM
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