United Airlines Switches to Coke. Uh, Hooray?
Travel Blog • Jim Benning • 05.02.07 | 10:57 AM ET
We’re not sure why, but it was widely reported yesterday that United Airlines is switching from Pepsi to Coke on its flights. “We look forward to the joint promotional activities that consumers and employees will be able to participate in and the economic benefits this new agreement brings to United,” an airline official was quoted as saying. Right. As a traveler—I mean, flying consumer—let me just say that I can’t wait to participate in those joint promotional activities. Perhaps I can do so while munching on the insipid, plastic-wrapped turkey-wasabi sandwiches—food units, if you prefer—that United is selling for five bucks in economy class. Oh, the economic benefits. Oh, the promotional possibilities.
Photo by mag3737 via Flickr, (Creative Commons).
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Jim Benning is the editor and co-founder of World Hum.
airgust 05.03.07 | 12:22 PM ET
Yeah…slow news day. More of a corporate press release vs. one aimed at the “flying consumer”. Not that “flying consumer” is good lingo. Point taken. Maybe flights to Rio or Hong Kong are more interesting?
Jim Benning 05.03.07 | 5:00 PM ET
How about just improving the sandwiches? I’d happily settle for that.