Destination: Milan

If You Build an Eco-City, Will They Come?

If You Build an Eco-City, Will They Come? Photo by bschmove (Creative Commons).

Green is trendy, and the very fashion-minded Milan loves trends. So if all goes as planned, by 2013 a chic, eco-mini-city called Milano Santa Monica will open some seven kilometers outside Milan’s city center in a town called Segrate. If this place actually looks like the computer-generated images on its website, it’s going to be beautiful. Imagine two million square meters of lush green space with well-designed and energy-efficient apartments and shops, and a pedestrian mall with a waterway, parks and lots of trees.

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