Hong Kong Promises to ‘Take Your Breath Away’
Travel Blog • Michael Yessis • 04.11.03 | 3:46 PM ET
During another time, “Hong Kong will take your breath away” wouldn’t be a terrible tourism slogan. But with the outbreak of SARS in the city, it has become one of the all-time unfortunate lines of ad copy—shortness of breath is one of the main symptoms of the syndrome. Tourism officials tried to recall advertisements featuring the slogan, according to the Guardian, but they acted too late for several publications. British versions of Cosmopolitan and Conde Nast Traveller, as well as some Hong Kong billboards, still feature the slogan.
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Michael Yessis is the cofounder and coeditor-in-chief of World Hum.
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