Hooters in China: It’s About ‘Moral Righteousness’

Travel Blog  •  Eva Holland  •  09.02.08 | 3:30 PM ET

imageI’ve always loved noting the subtle differences between the same big-name chain restaurants at home and abroad. According to this McClatchy-Tribune story, though, when Hooters opened in China there was nothing subtle about the changes the chain made. The “American Owl Restaurant,” as it’s apparently known there, has a totally different shtick in Beijing. Said one server: “It’s more sexy in the U.S. Here, it’s more about being healthy, friendly, cute and having moral righteousness.”

Related on World Hum:
* Las Vegas’ Hooters Hotel to go Boutique

Photo of Beijing Hooters by china_puwa via Flickr (Creative Commons)

Tags: Food, Asia, China, News and Briefs

Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


No comments for Hooters in China: It’s About ‘Moral Righteousness’.

Commenting is not available in this weblog entry.