Oyster Hotel Reviews: Going Undercover?

Travel Blog  •  Eva Holland  •  10.07.09 | 11:01 AM ET

The Star-Ledger has an interesting profile of Oyster Hotel Reviews, a newcomer on the online travel scene. The story emphasizes the site’s efforts to hire writers with investigative reporting experience for their undercover reviews, and while some of the cloak-and-dagger language seems a tad over the top, it still adds up to an intriguing point: Oyster is abandoning the trend of user-generated reviews in favor of hiring trained professionals, and aiming to rise to the top of the hotel-review heap by doing so. Maybe guidebook writing isn’t a doomed profession after all?

Tags: Hotels, Journalism, News and Briefs

Eva Holland is the senior editor of World Hum. Her writing has also appeared in the National Post, the Montreal Gazette, the Ottawa Citizen and WestJet's Up! Magazine, among other publications. She's based in Ottawa, Canada.


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