Oyster Hotel Reviews: Going Undercover?

Travel Blog  •  Eva Holland  •  10.07.09 | 11:01 AM ET

The Star-Ledger has an interesting profile of Oyster Hotel Reviews, a newcomer on the online travel scene. The story emphasizes the site’s efforts to hire writers with investigative reporting experience for their undercover reviews, and while some of the cloak-and-dagger language seems a tad over the top, it still adds up to an intriguing point: Oyster is abandoning the trend of user-generated reviews in favor of hiring trained professionals, and aiming to rise to the top of the hotel-review heap by doing so. Maybe guidebook writing isn’t a doomed profession after all?

Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.

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