Oyster Hotel Reviews: Going Undercover?
Travel Blog • Eva Holland • 10.07.09 | 11:01 AM ET
The Star-Ledger has an interesting profile of Oyster Hotel Reviews, a newcomer on the online travel scene. The story emphasizes the site’s efforts to hire writers with investigative reporting experience for their undercover reviews, and while some of the cloak-and-dagger language seems a tad over the top, it still adds up to an intriguing point: Oyster is abandoning the trend of user-generated reviews in favor of hiring trained professionals, and aiming to rise to the top of the hotel-review heap by doing so. Maybe guidebook writing isn’t a doomed profession after all?