Tangled Up In Blue

Travel Blog  •  Rob Verger  •  03.31.09 | 12:19 PM ET

Photo by Rob Verger

Two weekends ago, when I flew from New York City to Portland, Maine, on JetBlue, my plane, interestingly, had a name: “Blue Complete Me.” On the return trip, the plane, an Embraer E190, was named “Luiz F. Kahl.”

All JetBlue aircraft have names, and all but two of them have the word “blue” in it (although sometimes “blue” is written in another language). Some of them are pretty funny. The plane with tail number N599JB is called, “If The Blue Fits,” number N542JB is “Deja Blue” and N612JB is “Blue Look Maahvelous.” There’s even a humorous thread on FlyerTalk.com in which people play the JetBlue “name game,” listing the names of the JetBlue planes they have flown. Weird, right? (Among U.S. airlines, Virgin America also names its planes. One is called, “My Other Ride’s a Spaceship.”)

It’s definitely all part of JetBlue’s quirky branding strategy, but still, I find these names amusing. Names like “Hasta bluego” and “Parlez-blue?” make me smile and roll my eyes.

Rob Verger

Rob Verger is a frequent contributor to World Hum and the site's former air travel blogger. His articles and photographs have appeared in the Boston Globe and other publications, and he's a former undergraduate writing instructor at Columbia University. If you like, .(JavaScript must be enabled to view this email address) or follow him on Twitter.

2 Comments for Tangled Up In Blue

Robin 03.31.09 | 1:35 PM ET

My favorite one I’ve flown on: It has to be blue.

Tudor Bran 04.01.09 | 7:40 AM ET

I didn’t have the chance to fly jetBlue :( let’s hope I’ll have the chance soon

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