The Agritourists and Locavores Will Love This
Travel Blog • Joanna Kakissis • 02.25.09 | 12:30 PM ET
Because it would be very satisfying to eat the vegetables you picked at that small and lovely pesticide-free farm during your vacation in, say, Crete or France or Spain and think that maybe you did a tiny little bit to save the planet from global warming.
Organic farms got a big eco-shout-out last week from the European Union’s commissioner for agriculture and rural development, Mariann Fischer Boel, who lauded them as “ammunition against the problem of climate change.” As The New York Times’ James Kanter noted, organic farming often produces fewer emissions than conventional agriculture because it uses fewer fertilizers and leaves soil more stable and better able to hold water.
I’m wondering if organic farms that double as eco-vacations spots may see an awesome branding opportunity here.