New Rallying Cry in Boston: The Japanese Are Coming!
Travel Blog • Michael Yessis • 01.04.07 | 8:18 AM ET
Los Angeles leveraged former Dodgers’ pitcher Kazuhisa Ishii‘s popularity to help lure Japanese tourists to town. Seattle and New York rely on the Mariners’ Ichiro Suzuki and the Yankees’ Hideki Matsui respectively for the same thing. And now Boston is looking to cash in on the latest Japanese baseball superstar to come play in the U.S., Red Sox pitcher Daisuke Matsuzaka. William MacDougall, CEO of Tourism Massachusetts, “expects Massachusetts this year will win at least 20,000 extra visitors from Japan, worth an additional $75 million in economic impact,” according to a USA Today story by Barbara De Lollis. “The new Japan connection could even help the city win non-stop air service between Boston and Japan.” After his performance in last year’s World Baseball Classic, we knew Matsuzaka was good. We just didn’t know he was winning non-stop international air service good. Impressive.
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Michael Yessis is the cofounder and coeditor-in-chief of World Hum.
