Tourism Promotion Through ... Food Trucks?

Travel Blog  •  Eva Holland  •  10.20.10 | 1:10 PM ET

The Wall Street Journal notes a potential new trend: Foreign tourism boards stirring up interest abroad by offering free food-truck meals to entice potential visitors. Here’s reporter Sumathi Reddy:

Foreign countries are increasingly hoping food is the key to New Yorkers’ hearts—and purse strings. In June, the Bahamas Ministry of Tourism had a Treats & Tweets truck dishing out free Junkanoo drumsticks (chicken wings), Bahamian macaroni and cheese and virgin Bahama Mamas for a week. “It was promoting tourism and travel to the Bahamas using food as a conduit,” said Chelsey Lutz, a spokeswoman for the ministry.

This is one form of promotion I can definitely get behind. (Via @collazoprojects)

Tags: Food, Nation Branding, Propaganda, Street Food, Tourism, News and Briefs

Eva Holland is the senior editor of World Hum. She is an associate editor at Up Here and Up Here Business magazines, and her writing has also appeared in Reader's Digest Canada, NationalGeographic.com, the National Post, the Montreal Gazette, the Ottawa Citizen and WestJet's Up! Magazine, among other publications. She's based in Canada's Yukon territory.


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