Tourism Promotion Through ... Food Trucks?
Travel Blog • Eva Holland • 10.20.10 | 1:10 PM ET
The Wall Street Journal notes a potential new trend: Foreign tourism boards stirring up interest abroad by offering free food-truck meals to entice potential visitors. Here’s reporter Sumathi Reddy:
Foreign countries are increasingly hoping food is the key to New Yorkers’ hearts—and purse strings. In June, the Bahamas Ministry of Tourism had a Treats & Tweets truck dishing out free Junkanoo drumsticks (chicken wings), Bahamian macaroni and cheese and virgin Bahama Mamas for a week. “It was promoting tourism and travel to the Bahamas using food as a conduit,” said Chelsey Lutz, a spokeswoman for the ministry.
This is one form of promotion I can definitely get behind. (Via @collazoprojects)