At El Bulli, the Customer Comes Second

Travel Blog  •  Eva Holland  •  12.03.09 | 5:04 PM ET

A Harvard Business School professor takes a look at “the best restaurant in the world” and why its chef, Ferran Adria, refuses to function according to business and marketing norms. (Via Kottke)

Tags: Celebrity Chefs, Restaurants, Europe, Spain, News and Briefs

Eva Holland is the senior editor of World Hum. Her writing has also appeared in Reader's Digest Canada, NationalGeographic.com, the National Post, the Montreal Gazette, the Ottawa Citizen and WestJet's Up! Magazine, among other publications. She's based in Canada's Yukon territory.


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