At El Bulli, the Customer Comes Second

Travel Blog  •  Eva Holland  •  12.03.09 | 5:04 PM ET

A Harvard Business School professor takes a look at “the best restaurant in the world” and why its chef, Ferran Adria, refuses to function according to business and marketing norms. (Via Kottke)

Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.

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