Visit Denmark! Knock Somebody Up!

Travel Blog  •  Eva Holland  •  09.16.09 | 5:03 PM ET

Forget about Australia’s “Where the bloody hell are you?” campaign. There’s a new winner in the controversial tourism campaign sweepstakes, and it comes from, of all places, Denmark.

The Danish ad plays like a homemade webcam clip, featuring a young woman who claims to be looking for her baby’s father—a foreign tourist whose name she can’t remember. I’m not totally sure how it’s intended to entice visitors to the country—I don’t think accidental parenthood is on most folks’ dream itineraries—but, predictably, the spot was greeted with indignation and has been removed from VisitDenmark’s YouTube channel. The AP quotes a VisitDenmark representative as saying that it was meant to be “a nice and sweet story about a grown-up woman who lives in a free society and accepts the consequences of her actions.”

Of course, the ad didn’t get yanked before copies, parodies and responses started popping up. Here’s a re-posting of the original:


Eva Holland is co-editor of World Hum. She is a former associate editor at Up Here and Up Here Business magazines, and a contributor to Vela. She's based in Canada's Yukon territory.


5 Comments for Visit Denmark! Knock Somebody Up!

Terry 09.16.09 | 10:43 PM ET

Really strange because she mentioned this Danish concept of “hygge” (I had to google that) as if we should all know what she’s talking about and that “foreign people always ask all about,” but I can’t imagine that making sense to anyone who saw this ad but knows nothing about Denmark to begin with. I thought she was a pretty good actress though! It’s definitely a nervy approach, if a very odd one.

Chinhnguyen 09.17.09 | 4:02 AM ET

That is very supprising!

Jane 09.17.09 | 5:33 AM ET

Det är inte klokt vad en del människor gör för pengar. Skäms.

Joey 09.17.09 | 11:51 AM ET

I only travel for the loose women. Denmark just moved up to the top of my list!

Robert Reid 11.12.09 | 12:06 PM ET

I agree with Jane.

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