RECENT DISPATCHES
8.6.08
Like Writing on Water
In western Uganda, Christopher Vourlias met Colin, a farmer and poet who questioned the purpose of life while happily revealing the meaning of nohandika ha maiise. 7.15.08My Senegalese Cousin, the Rice-Loving Pig
When the woman selling peanuts at a Samba Dia market learned the Senegalese name adopted by Katie Krueger, negotiations took an insulting turn Q&A
J. Maarten Troost: Enduring Pollution and Reptile-Laden Lunches in China For Our BenefitDavid Farley chats with the author of “Lost on Planet China” about the Olympic Games, Tibet and eating not-so-well in the Middle Kingdom BOOKS
‘The Monster of Florence’: Murder and the Pursuit of TruthDouglas Preston’s latest book, the true story of a serial killer in Italy, shows that the world is far from exhausted for those who want to travel deep. Frank Bures tells why. AUDIO SLIDESHOW My Travels, My FeetAfter taking one too many headless torso shots of herself, solo traveler Sophia Dembling started snapping photos of her feet around the world, from the Grand Canyon to Red Square SPEAKER'S CORNER
Affairs to Remember—On-Screen and OffFrom “Roman Holiday” to “Before Sunrise,” Hollywood has understood the appeal of the overseas fling. Eva Holland explains the staying power of the big screen Euro-romance. THE LIST
Seven Reasons to Have a Foreign FlingSure, having an overseas romance is fun. But Terry Ward points out seven other benefits to cross-border love, mon petit chou. ASK ROLF
As a Woman, Can I Really Travel Without Much Fear for my Safety?Vagabonding traveler Rolf Potts answers your questions about travel HOW TO
Break Bread and Brie in FranceGreat cheese abounds in the land of Gaul, but dig in and you risk committing any number of faux pas. Terry Ward explains how to partake of the nation’s famed fromage with savoir faire. |
TRAVEL BLOG: Brand That Nation!
England to World: We’re Funny!It’s true. Even the country’s latest motto is funny ("No Motto Please, We’re British."). So it makes sense the country is turning to its most comedic citizens and “funny spots” to promote travel.
Related on World Hum:
By Michael Yessis • 6.25.08
Weblog • Brand That Nation! • England • Nation Branding • Tres Loco Permalink • Comments (0) Britain, Brand That Nation!
Official name: United Kingdom of Great Britain and Northern Ireland Population: 60,776,238 Capital: London Motto: To be determined Singapore, Brand That Nation!
Location: Southern tip of the Malay peninsula in Southeast Asia Capital: Singapore City Noteworthy factoids: Durian fruit is not allowed on public transportation. Also, Singaporeans hold the world record for the most people exercising simultaneously while wearing green.
By Jim Benning • 9.10.07
Weblog • Brand That Nation! • Nation Branding • Singapore Permalink • Comments (4) Suriname, Brand That Nation!
Official name: Republic of Suriname Population: 438,144 Capital: Paramaribo
By Jim Benning • 8.1.07
Weblog • Brand That Nation! • Nation Branding • Suriname Permalink • Comments (2) More: Page 1 of 1 pages |
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Adventure Travel |
For the first time in the history of Brand That Nation! we focus on a country that is actively seeking to re-brand itself. Reuters has 
The latest focus of Brand That Nation!—our tip sheet for countries that may or may not be considering new branding campaigns and that just might want to improve their image in the U.S. travel market, where simple, easy-to-remember slogans are key: Singapore.
Everyone knows how important nation branding can be in developing strong tourism economies. Witness the success of New Zealand (it’s pure! Froddo lives there!) and Spain (wacky parks! Miró! tapas!). Without a strong brand, a nation’s reputation is vulnerable to the whims of pop culture (holiday in Kazakhstan, anyone?). Sadly, not every country has the resources for nation branding. Other countries simply need fresh ideas. For them, we launch Brand That Nation!—an irregular feature that will act as a sort of tip sheet for countries that may or may not be considering new branding campaigns. Note: While our tips may work everywhere, they’re designed especially for the U.S. market, where simple, easy-to-remember slogans are key.
