Australia Named Top Country Brand for 2008
Travel Blog • Michael Yessis • 11.11.08 | 11:01 AM ET
Canada finished second and the United States placed third in FutureBrand’s fourth annual Country Brand Index Survey. Rina Plapler, the lead author of the study, explains her interest in country branding in an interview: “I’ve studied global culture and comparative religion and lived in North America, Europe and Africa,” she says. “I’ve been amazed how different the experience of visiting and living in a country is from one’s perceptions.”
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Michael Yessis is the cofounder and coeditor-in-chief of World Hum.
Ling 11.11.08 | 1:40 PM ET
The US doesn’t even rank in the top 10 for political freedom. Is this for real?
Eva Holland 11.11.08 | 4:16 PM ET
Um. Without wishing to get too political, Ling, I can’t say that surprises me too much. Some of the underpinnings of your democratic institutions have been pretty seriously compromised in the last few years. Right to a trial (let alone a fair and free one), etc.